Spotlight on: William Street Cycle Co

Published on March 30, 2017
Categories - Blog, Featured, Spotlight On

Setting up shop in the heart of Northbridge, William Street Cycle Co have teamed a swoon-worthy bike and bike accessory shop with a sweet little café. Park your two-wheeler in the courtyard and meet your friends for a cuppa Tuesday to Sunday. We found out more from business owner Marc Nesbitt.

Who is behind William Street Cycle Co? 

Me, Marc Nesbitt.

What is your career background, how has it lead to where you are now?

My most recent career background was in the resources sector. I got tired of helping greedy people destroy something that belongs to everyone and profiting from it. Two wheels have always been a source of fun, freedom and all round soul nourishing goodness for me.

Tell us what products you sell:

Beautifully designed bikes and accessories for the urban traveller. We stock three brands of bicycle: tokyobike (Japan), Chappelli Cycles (Sydney) and JRI bikes (Melbourne). These companies are small scale artisan designers and manufacturers that care about attention to detail in terms of style, aesthetic, colour and comfort. Our bikes retail from $499 to around $1100, with the median price being around the $700 mark.

All our bikes are built for getting around your city in style and comfort. They can all be successfully propelled without the need for lycra – not that there’s anything wrong with that, but life’s not a race.

Our accessories are sourced from all over the globe including Sweden, Japan, Germany and the USA. Our accessories are not your standard mass produced plastic, carbon fibre and goretex items you find in most suburban bike shops.

Why did you choose William Street as a location?

It’s a great central location that really suits our design conscious demographic. The improvement of the Northbridge precinct in recent years made it a good time to give William Street a shot. And there are worse places to hang out every day, right?

What do you love about Perth?

Its isolation, simplicity and climate.

What does Perth need?

A less conservative/sterile city council that is more proactive in encouraging the use of bikes in the inner city areas.

What’s your bike of choice, personally?

Tokyobike single speed and JRI copper single speed.

What does the café serve? How many seats are there?

We seat up to 20 people, within the footpath alfresco, front bay windows and we have a sneaky little courtyard out the back where people can park their bikes.

We serve a varying range of baked goods from the Barebaker and Mary Street Bakery (including gluten free options) as well as real home made spanakopita. We also serve a range of toasted sandwiches made here on the premises.

Our coffee beans are supplied by Fiori. Our baristas take great care and pride in ensuring all technical aspects of coffee making are adhered to, by means of regular adjustments of equipment through out the day and regular timing and weighing of pours. Marc

William Street Cycle Co bike shop is open Tuesday to Friday 10-3 and Saturday & Sunday 10-5 while the café open Tuesday to Friday 9-3 and Saturday & Sunday 10-3. Find them at 312B William Street Northbridge.

You can check out the William Street Cycle Co website or follow them on Facebook or Instagram, too.

Photos by Claire Trolio.

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