Soundsations is an Australian business run by Aimee Hankinson, a mum and early childhood teacher passionate about supporting parents to create play experiences for their children to connect them to nature, their world and themselves.
As busy parents, it can be tricky to source high-quality experiences for our children and still find time in the day to connect with them. Aimee makes this easy by curating products that are designed to be used by a range of ages that can help to bring families together in a meaningful way.
Sharon caught up with Aimee to find out more about her business and why nature play is so important.
What prompted you to start your business?
After having my first daughter, I realised that there was a huge demand for educational and supportive playgroups in my area. As an early childhood teacher, I knew the importance of bonding and playing with children, so I created weekly class sessions to help and support parents. Over time, I became more involved with sensory and nature play.
After the birth of my second daughter, I was diagnosed with postnatal depression/anxiety. My research led me to nature therapy. I learnt the profound benefits of immersing the whole family in nature, including the mental health benefits. I originally created nature play prompts to motivate me to get outside on a daily basis – but then I needed to share them.
What is it about what you do that brings you joy?
It’s my personal mission to get children outside more, so I absolutely love sharing my play ideas and seeing parents embrace them. I love knowing that I’ve helped families in some small way.
Can you tell us a bit about your products?
I have a curation of products on my website; some are my own creations, whilst others have been hand selected. All of the products are inspired by nature, with the intention of helping children learn and play. I select environmentally friendly products wherever possible, and I enjoy supporting other mums with small businesses. As a minimalist, I don’t believe that children need lots of toys, so the products I stock are practical, useful and multi-age. They inspire learning through process and experience.
What do you hope to bring to your customers with your products?
Inspiration, motivation, calm, and hours of outdoor fun. Aimee
In this age of technology overload, resources and products that can inject some connection back to nature are invaluable for parents. Here is where Soundsations can help with their range of beautiful products and helpful knowledge.